Requiring a range of assets for upcoming trade show appearances, Zoe Trewin, Marketing Manager, approached me to assist in the design of these. Peacock Bros. already had an existing style guide, however some of their digital imagery was inconsistent and had potential for a visual refresh.

I took the opportunity to develop an uplifted, digital-forward style using elements from their style guide to ensure it was still brand compliant. I made sure typography treatment was consistent across assets, introduced the use of subtle gradients to give the artwork more depth, and experimented with movement in animated and video items. As the suite of all marketing collateral expanded, the visual brand identity strengthened, improving consistency across multiple channels.